Can Google’s Gemini Power iPhone's Generative AI Features. Apple in Talks!

According to Bloomberg's Mark Gurnman, Apple and Google are currently negotiating the use of Gemini to power some of the generative AI features that will be available on iPhones this year. The partnership with Apple has the potential to transform Google's Gemini chatbot, which has been embroiled in a number of controversies in recent months. While Apple is already working on bringing a number of AI features to its upcoming iOS 18 operating system based on its own AI models, Gurnman believes that these enhancements will focus on features that run on its devices rather than those delivered from the cloud. The collaboration with Google could help deliver a variety of generative AI features, such as creating images and writing essays based on a single text prompt. However, the most recent round of talks indicates that Apple isn't as far along in its AI efforts as many had expected. Apple was reported to be testing its large language model, Ajax, and many employees were given access to a chatbot called Apple GPT. However, Gurnman, citing sources, claims that Apple's AI technology is still inferior to tools from Google and other competitors. According to the report, while talks between Google and Apple are ongoing, a final agreement will not be announced until at least June, when Apple typically holds its Worldwide Developers Conference. Gurnman also suggested that Apple may eventually decide to use generative AI technology from another company, such as OpenAI or Anthropic. A deal with Apple could be a silver lining for Google, giving its Gemini AI chatbot an advantage in the highly competitive AI landscape thanks to the iPhone maker's roughly 2 billion user base, as well as assisting the chatbot in recovering from recent controversies.